The InterLearn Blog

All posts in the Marketing category

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Towards a Growth Organization

For a number of years now, the term Growth President has been in the vernacular of college boards, C-Suite leaders in academia, general administration, and faculty. In large part, the term is meant to reflect that leader who is leading the charge to gain students. That leader should be reaching new student populations, developing initiates, and engaging the existing donor base and adding to it. It should be clear that the effective Growth President will create the vision, the team, and the culture.

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Trust the Process – The Right Activities Lead to the Right Results

Today’s post is by David Guyor, an Associate at InterLearn. His area of focus is Recruiting and Enrollment.

Over the past 25 years, I have worked in new client development, university corporate development, and college admissions. In each role I have seen a simple strategy prove itself again and again. This strategy comes from a sales approach called Strategic Selling and it’s expressed in a phase:

“The right activities lead to the right results.”

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People Like Us Do Things Like This: Marketing in Christian Higher Education

I had the pleasure of attending “Business Gets Personal,” a one-day conference with Seth Godin (@ThisIsSethsBlog), Dave Ramsey (@DaveRamsey), and Gary Vaynerchuk (@garyvee). The conference was designed to be a way to connect us (business owners) to our clients in a personal way based on the expertise of the three speakers who put the conference together because “they just liked each other.”